Content marketing for trades

YOUR WORK
DESERVES
TO BE SEEN.

There has never been a more important time for skilled trades professionals to have a visible, credible presence online. We make that happen with handcrafted content, without pulling you away from the tools.

This week's content · HVAC client
🎬
before_after_furnace.mp4
Submitted Monday · 47 seconds
Posted
🎬
crawlspace_nightmare.mp4
Submitted Tuesday · 31 seconds
Posted
📸
Google review · Mike T.
Repurposed as graphic
Posted
✍️
Winter prep tip post
Written from content bank
Scheduled
847
Profile views this week
12
Inbound enquiries
HVAC
PLUMBING & DRAINAGE
ROOFING & RESTORATION
ELECTRICAL
LANDSCAPING
GENERAL CONTRACTING
HVAC
PLUMBING & DRAINAGE
ROOFING & RESTORATION
ELECTRICAL
LANDSCAPING
GENERAL CONTRACTING

Platforms we manage for you

Google
Facebook
Instagram
TikTok
How it works

YOUR WORK.
YOUR REPUTATION.
ONLINE.

Customers are searching online before they ever pick up the phone. We make sure what they find builds instant trust in your business.

01
We know the trades
Our team has years of experience working with and within nearly all of the trades. We want to share your story, your standards, and what makes your business worth talking about. That's what shapes handcrafted content that feels authentic, not like it came from an agency.
02
We build your presence
Our team handles everything: content creation, video editing, copywriting, scheduling, and platform management. You stay focused on the job. We stay focused on making you look exceptional online.
03
Customers find and trust you
A consistent, professional online presence means customers choose you before a competitor they've never heard of. Your reputation does the selling before you ever answer the phone.
Services & pricing

PICK YOUR
PACKAGE.

Simple monthly retainers. No lock-in contracts. Cancel anytime.

Starter
$900
per month
Get Found
Three platforms, done well. Gets you visible and credible where most homeowners are already looking.
  • Google Business profile optimisation
  • Weekly Google posts
  • Photo uploads and management
  • Review monitoring and responses
  • Monthly insights report
  • Facebook & Instagram content
  • 3× weekly social posts
Get Started
Growth
$1,600
per month
Get Visible
All four platforms, plus short-form video. Where your job site content and before-and-after reels really start to perform.
  • Everything in Starter
  • TikTok content
  • Short-form video reels editing
  • 5× weekly posts
  • Canva graphic templates
Get Started
Full Partner
$4,500
per month
Dominate
For established trades businesses ready to own their local market. Full strategy, deep content, and a dedicated growth partner.
  • Everything in Pro
  • Full content strategy
  • Competitor analysis
  • Recruitment content
  • Monthly strategy call
  • Priority turnaround
Get Started
Available add-on
Handcrafted community engagement
Interaction Management
We engage on your behalf every day, responding to post comments and proactively engaging with local accounts, neighborhood pages, and complementary businesses to grow your reach organically.
$350
per month
Comment responses Proactive local engagement Daily activity All packages
Why it matters

Most trades businesses post content and never interact with anyone. The accounts that grow fastest are the ones showing up in comments, congratulating neighbours on new builds, and responding warmly when someone asks a question. It signals a real, active business, not a ghost account.

Add to your package →
Results

REAL TRADES.
REAL NUMBERS.

Results shown are illustrative. Client case studies coming soon.

HVAC · Denver, CO
"I used to rely entirely on word of mouth. Now I get 3–4 inbound calls a week from people who found us on Instagram. I didn't change anything except start sending short clips."
340%
Profile visits up
18
Leads / month
Dave R., owner
Plumbing · Austin, TX
"Honestly I was skeptical. But after 90 days the phone started ringing from people who mentioned they saw us online. We're fully booked two weeks out now."
2.1k
New followers
4.8★
Google rating
Sarah M., co-owner
Roofing · Nashville, TN
"The before-and-after reels we post after storm jobs have been massive. Homeowners share them with their neighbours. It's basically free referrals from social media."
$38k
Jobs from social
6mo
To see results
Craig T., owner
By the numbers
3
Short clips per week is all we need from you
7+
Posts generated from those clips each week
90
Days before most clients see inbound results
0
Writing, editing, or scheduling required from you
About

BUILT FOR
THE TRADES.

Handcrafted Social was built around a simple observation: trades businesses do extraordinary work every day, and almost none of it gets seen by the people who need to see it.

We're a remote content studio that specialises exclusively in trades and home services. We don't work with restaurants, retailers, or tech startups. Just trades.

Every piece of content we create is handcrafted for your business specifically, not templated, not recycled. We understand your customers, your seasonality, your language, and what makes a great piece of content in your world.

You focus on the work. We'll make sure people notice it.

Work with us
Get in touch

LET'S TALK
ABOUT YOUR
BUSINESS.

Tell us a bit about your trade and what you're trying to grow. We'll come back to you within 24 hours with a clear plan. No obligation, no hard sell.

📍
Location
Remote, serving clients across the US
Response time
Within 24 hours
📅
Availability
Currently taking 2 new clients

No spam, no obligation. We'll reply within 24 hours.